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ABOUT
Inviting emotion through form.
Hi! I’m Julia — a Swedish designer and craftsperson currently studying Industrial Design at Umeå Institute of Design.
With a background in leatherwork, fashion, and textile art, I bring a material-driven and hands-on approach to my design work.
My practice bridges the worlds of craftsmanship and industrial design — where form, emotion, and function meet. I’m passionate about creating meaningful and enduring designs that connect with people on a tactile and emotional level.
SKILLS
Between art and industry, I find my balance.
EDUCATION & COURSES
• Umeå Institute of Design – Bachelor Programme in Industrial Design (2024–present)
• Fashion Sketching, University of Borås, School of Textiles (2023)
• Textile Expression, Umeå University (2023)
• Clothing Collection Development, Sätergläntan Institute of Art & Craft (2023–2024)
• Fashion Design, Umeå University (2022)
• Advanced Fashion Design, Umeå University (2023)
• Pattern Construction, Umeå University (2022)
• Advanced Pattern Construction, Umeå University (2023)
• Rhetoric & Communication (2022-2024)
• Copywriting, Forsbergs School (2017)
• Audio Production & Sound Engineering, Audio Production Academy (2018–2020)
• Language & Art Studies, Japan (1 year)
Studies in Japanese language and traditional painting.
PROFESSIONAL EXPERIENCE
• Julia Norén Studio – Founder & Designer (2019–present)
Handcrafted leather goods and accessories with a focus on materiality, form, and sustainability.
• Julias Café / Creative Projects (2021–2025)
Founded and managed a seasonal café and concept store combining hospitality, branding, and design. Grew from a solo venture to a team of 2–8 seasonal staff across two locations.
• Freelance Work & Collaborations (2015–present)
Photography, visual storytelling, and small-scale art and design commissions.
• Audio Technician, Music Producer, DJ (2017–2021)
Freelance work in music production, live sound engineering, and DJ performances.
• Dahl Agenturer – Showroom Assistant (2010–2014)
• Västanhede Bistro – Operations Manager & Co-owner (2023)
Led rebranding, web, social media, and operational management when starting up.
SKILLS
• Pattern construction & garment design
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom)
• Sketching & visual communication
• Prototyping & model making (physical and digital)
• Craft experience – leatherwork, sewing, wood & metal workshop
• Photography & visual storytelling
• Web design & content creation
• Blender (3D modeling & rendering)
• SolidWorks (CAD & product development)
• Figma
OUTSIDE OF DESIGN
The same curiosity that drives my work, shapes my everyday life
When I’m not in the studio, I spend my time outdoors, with my daughter, or exploring new creative techniques. I love gravel biking, horse riding, skiing, snowboarding, and hiking.
I’m drawn to photography, art, music, and visual storytelling — different ways of observing and shaping the world around me.
IN MY SPARETIME
A mix of nature adventures, hobbies, activities and family - just for the joy of it.
